The Women Get Funded Programs
The Only A-to-Z Course for

Women to Learn How to Get Funding

The good news is that you can absolutely raise money to fund your goal. You can create, grow, and run a very large company, with a huge valuation and thousands of employees, when you shift your paradigms and learn how to get funded.

The warning is this: women receive a fraction of the funding that men do, and if you don’t do something differently from the large number of women who try and fail to get the funding they need, you’ll be another statistic like them. 

This is why I created an exclusive program for women entrepreneurs ready to find the funding they need to make the leap…

A program for Women Entrepreneurs who want to LEARN how to MANAGE their funding process.
For Women by Women
BIG Differences

Instead of doubting if you will get funded, jump on board, get the KNOWLEDGE you need so you can have the impact, revenue, and financial return you want.

The difference between successful and struggling women entrepreneurs or small business owners lies in their ability to get the funding they needed to take their business to the next level.

"Women's access to capital is heavily influenced by their ignorance about the funding process."

There is a difference between struggling to start, growing the business for years until finally giving up and getting a job, or stop trying. And building a business worth millions, one that you are proud of, one that generates a massive impact.

It’s the difference between selling a company for a fraction of what it could be worth OR reaping a massive, life-changing return on the work invested in growing the business (and sharing that return with investors, lenders, employees, and the overall community).

It is time for YOU to start controlling their funding process!
This is YOUR TIME!
The Women Get Funded Program Modules

Module I -  The Core Competencies

Seeking funds is a very stressful process, and the perception that women have more difficulty accessing capital needs to be addressed. We begin the program establishing a solid foundation of confidence and competence, so the process is more enjoyable and does not disempower women.

Lesson 1: Set the Intention and Confidence to get FUNDED

Raising funds is always difficult. Women are less trained to receive blunt feedback and use it to improve their request. In this lesson, you will learn how to create a strong inner locus of control to navigate through the difficulties of fund raising, have an elegant way out, and take rejection as suggestions for improvement, so the process is enjoyable and self-nurturing.

Lesson 2: Understand your funding NEEDS

Defining funding needs is challenging. Women tend to request less funds than they need damaging their chances of success, and lowering the valuation of their firms. In this lesson, you will learn how to translate operational and investment needs for cash into needs for resources, so you can balance your strategic model according to your specific needs and the constrains of each specific funding source, so you become more fundable.

Module II - Unconventional Funding.

This type of funding is called ‘bootstrapping’ in academic research. It makes funding needs disappear, and is fairly common in startups. Unfunding can lead to a lower ‘book’ value of the equity, so it needs to be used wisely.

Lesson 3: Unfunding, making funding needs disappear

Shifting the needs for cash to the need for resources opens new ways of getting things done.  Women are usually skilled at this through their roles, yet fail to capture the value created. In this session, you will learn how to use creativity to reduce your funding needs whilst increasing your company’s value, AND your equity.

Lesson 4: Leveraging the Power of Crowds

Tapping in the strength of a large network with limited resources provides new avenues of funding for weak ties.  Women are less prone to ask and receive funding this way because they tap on their strong ties. In this session, you will learn how to create a valuable proposition, vet your supporters for funding, and create a milestone plan and take advantage of customer’s feedback and new regulations.

Module III - Emotional Funding.

This type of funding expects rewards but does not require a collateral and is more flexible than debt funding.  These funders will share some of the risk and rewards of the company.

Lesson 5: Founders, Family, and Friends

The first funders of any organization are Founders, Family and Friends, they take the initial risk of understanding what need of the market the organization solves. Women usually have less resources (cash, experience, network) to ramp up the steep learning curve.  In this session, you will learn how to create a milestone-based plan to de-risk your company, leverage on other’s resources, avoid emotional battles, and nurture healthy social/commercial human relationships.

Lesson 6: Small Short-term (Angels) or Long-term (Partners) Investors

Other sources of early funding include weak ties that are used to funding new or young ventures, these are either Angel Investors or Equity Partners.  In both cases, they invest their own money. Angel Investors seek to have a temporary ownership of the equity and evaluate their return in the increased value of their equity. Equity Partners have a long-term horizon and evaluate their return in dividends. The differences in these types of investors impact the strategy of the firm, and viceversa. In this session, you will learn how to decide which type of investor meets your vision, and how to find, evaluate and close deals –or not- with them.

Lesson 7: Venture or Vulture Capitalists

The most professional and fast-tracking type of equity investment, Venture Capital has a dual good/bad reputation. Only 1% of companies receive any form of Venture Capital, so this type of funding is not recorded in evaluations of funding.  15% of companies that received VC funding have a woman on the executive team, and 2.7% have a woman as CEO.  In this session, you will learn how to create a strategy that fits with a VC criteria, how to select VC firm, and what to expect in the process.


Module IV - Leveraged Funding.

Lesson 8: Debt

Leveraged funding involves backing up funds with some form of collateral or insurance. Women fund around 22% through debt vs 25% for the general population. Debt has very strict and specific criteria that involves a careful combination of collateral, cash flow, and risks. In this session, you will learn how to balance these three conditioners of debt, find local allies, and use the various forms of debt to grow your firm.

Module V. The Final Details

Funding is fundamentally a human process. Despite knowing the different types of funding, and having the confidence to seek funding, the process itself involves a series of iterations. The “pink” effect seems to validate the difficulties that women face with regards to funding: the income gap (women are seen as less valuable than men), the purchase gap (women are charged more than men for services and products), and the feedback gap (women receive less valuable feedback than men). Yet, women and men are actively seeking ways to reduce this gap.

Lesson 9: Valuation and Negotiation with Ease

Focusing on data, you will learn how to validate your points and highlight the strengths of your deal, diminish risks, and facilitate the negotiation process. You will also learn how to receive feedback and use the tips from lesson 1 to keep you focused, clear, and energized through your funding process. A particularly important aspect of this session is how to managing rejection and disparate suggestions.

Lesson 10: Crafting a Funding Strategy

The funding process is dynamic and heavily influenced by the ecosystem. Developing a funding strategy helps you avoid traps, select and close on the best funding options for your current situation and align the different elements of the funding process. By doing this you maximize your learning and increase your funding options.

Lesson 11: Business Stages and Funding - Bonus

The multiple funding options can be aligned to the different business stages. Balancing the strategic intent of the business in stages allows you to identify the best funding option to take you through the particular stage and get prepared to the hurdles that are formed naturally as the business progresses.

This is a comprehensive program that helps ambitious women like you determine how to fund your company, now, and in the future.
Program Overview

The program is 10 weeks long. Every week, you get 2 pre-recorded lectures less than 30 minutes each, plus a series of supplemental short videos, along with worksheets, exercises, and simulations. There are also one-hour biweekly calls done live, where you can ask questions—and they’re recorded for you to view later as well.

You’ll have access to the program for 12 months, giving you plenty of time to practice, test, improve, and close funding deals.

You’ll also get lifetime access to our Facebook and LinkedIn closed group, where you can ask questions and get support from the community, and maybe even find clients, suppliers, or partners. 

MOST IMPORTANTLY you’ll become visible to a group of Silicon Valley Angel Investors who want to support smart women like you in getting funded. They are part of this experience because they’ve seen too many ill-prepared women entrepreneurs fail when making pitches because they:

 ✓ Don’t know the basics of angel funding
 ✓ Are too early in asking for angel funding
 ✓ Are too late in asking for angel funding
 ✓ Have mismatched expectations because they don’t understand the funding process
 ✓ Don’t know the language to even communicate properly

As an investor myself, it is PAINFUL to watch someone unprepared try to have a conversation about a potential investment. I want to make sure you are fully prepared to get funding.

In the course, I’ll take you through everything you need to know, step by step, so you’re 100% prepared to get funded now and in the future.

Learn at Your Own Pace

We use different ways to transfer knowledge.
Whether you learn by doing, watching, or listening, we've got you covered.
Also, extra support on our closed Facebook Group, Q&A sessions, and open mentoring. 
12 hours of video in easy-to-manage chunks, so you can listen and easily come back to them as needed.
208 pages of supporting tools, scripts and more, so no question you might have is left unanswered.

18 checklists to double-check your strategy as you put these lessons into action.

12 calculations and simulations to help you build your real-world plan and easily apply it to your own business model.
Access to a community of driven entrepreneurs who are navigating the same challenges, so you can learn from their questions and answers.
Access to Silicon Valley mentors and investors who are keen to support women entrepreneurs.
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Access to Experts and Silicon Valley Investors
Get access to Silicon Valley angel investors (including myself!), thanks to the relationships I’ve built over decades of co-investing and collaborating. This access alone is PRICELESS, especially if you don’t live in Silicon Valley and can’t spend a significant amount of time here every year cultivating relationships.
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This program is not expensive, expensive is the lack of education need to GROW YOUR BUSINESS.
Join Us in Women Get Funded

When you join Women Get Funded, you join a community of like-minded women entrepreneurs who are getting the funding they need to build the businesses of their dreams.

There are 2 Program Options

Option 1: Silver
You’ll get everything I’ve described to you: all the videos, lessons, checklists, calculations, and more, plus recorded 5 one-hour Q&A session to get your questions answered and a closed Facebook community group to collaborate with like-minded women entreprenuers.
A quick overview of what is included:

✓ All the videos, lessons, checklists, calculations, and more

✓ 5 recorded one-hour Q&A sessions

✓ Closed Facebook and LinkedIn community groups
One Payment of
Or Two Payments of
Option 2: Gold
You’ll get everything in Silver, PLUS:

✓ A pitch critique with a seasoned pitch mentor, who will give you a minute-by-minute critique of your 10-minute recorded pitch, so you’re polished and prepared to succeed during your next pitch.

✓ Introduction to a preselected audience of angel investors in Silicon Valley (this network took me years to build; you get access simply by becoming a Gold member).

✓ 1 full hour of one-on-one private mentoring with me, so you get direct access to my insight as a Silicon Valley investor and entrepreneur. 

✓ 3 group coaching sessions by a professional angel investor from Silicon Valley, so you can learn from someone who hears hundreds of pitches a year.
One Payment of
Or Two Payments of
Get the Resources You NEED
to GROW Your Company TODAY
Women Get Funded is a
Program of the
Wealthing ® Institute

© 2019 Alicia Castillo Holley

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