Member Login

We Show you HOW to get FUNDED
Debt- Equity - and In Between

Sign Up For Our Free Webinar

Women get funded, when they know HOW
If you are starting, growing, or supporting women-led companies, you need to know about funding
Business Owners
Learn Funding to:
 Grow your Business
Hire Talent
Learn Funding to:
Validate your Model
Form a Team
Learn Funding to:
Provide Support
Explore Investing

Who are these Women who GET FUNDED?

1. They ditch the Gender Conversation - Nobody that matters cares about gender.

2. They have an actionable plan:

  • Think, act, and talk to get funded
  • Make funding needs disappear without reducing the value of ownership
  • Leverage on the power of family, friends, crowds, and sponsors
  • Create irresistible propositions for partnerships
  • Impress angel investors and venture capitalists
  • Use lenders and other people’s money to expand your impact
  • Feel energized and in control of the funding process
  • Use any combination of 30+ funding options

2. They don't give up too much of their company to investors who don’t share their values.

3. They pay themselves, their employees and suppliers, what they are worth.

4. They are great role models for all, not just women, and increase their impact.

5. They are unapologetically powerful and reap the rewards of their hard work.

Get Started Right NOW
Basic Concepts

Many people use abstract concepts without...

Business Plan

If you don't know where you are going...

Equity Funding

 Exchange of funds for a promise...

Debt Funding

Exchange of funds for a commitment...


Making funding needs disappear...

Join an International Crowd
Over 1700 Participants in 78 Countries
Created JUST for women like us

Years of Experience Creating, Investing, Researching and Training Entrepreneurs around the world

  • Silicon Valley Angel Investor: 20+ companies.
  • Member of the Board of Sand Hill Angels - Silicon Valley.
  • Limited Partner in 5 Venture Capital Funds.
  • PhD in Finance and Entrepreneurship -  University of Western Australia.
  • Babson College MBA - Travieso Fellowship
  • Millions of Funds raised in 5 countries, including Chile’s first seed capital fund in 2000 (and no, I’m not Chilean, I didn’t have a father, husband, brother or son in the industry).
  • Author of books about funding
  • Trainer around the world (and I mean it: Americas, Asia, Australia, Europe, Eastern Europe, and the Middle East).
  • Board member, mentor, supporter of diverse teams.
  • Poliglot, multicultural. Mum and grandma.

70 days to to manage your Funding Journey

Module I -  The Core Competencies

Gain Confidence and Competence. Learn how to think, talk, and act to get funded.

Lesson 1: Set the Intention and Confidence to get FUNDED 

Create a strong inner locus of control to navigate through the difficulties of fund raising, have an elegant way out, and take rejection as suggestions for improvement, so the process is enjoyable and self-nurturing.

Lesson 2: Understand your funding NEEDS

Translate operational and investment needs for cash into needs for resources, so you can balance your strategic model according to your specific needs and the constrains of each specific funding source, so you become more fundable.

Module II - Unconventional Funding.

Make funding needs disappear, without reducing the value of your company or your offers. 

Lesson 3: Unfunding, making funding needs disappear.

Use creativity and well defined methods to reduce your funding needs whilst increasing your company’s value, AND your equity.

Lesson 4: Leveraging the Power of Crowds.

Create a valuable proposition, vet your supporters for funding, and develop a milestone plan and take advantage of customer’s feedback and new regulations.

Module III - Emotional Funding.

Use investors that will  share some of the risk and rewards of the company.

Lesson 5: Founders, Family, and Friends. Women fund around 55.5% of their needs vs General population – 63%.

Create a milestone-based plan to de-risk your company, leverage on other’s resources, avoid emotional battles, and nurture healthy social/commercial human relationships from people that you love and who love you.

Lesson 6: Small Short-term (Angels) or Long-term (Partners) Investors.

Decide which type of investor  (Angels or Partners) meets your vision, and how to find, evaluate and close deals –or not- with them. Both of these investors have weak ties to you and invest their own money.  Angels seek growth and exits, Partners have a long-term horizon and evaluate their return in dividends. YOU CHOOSE which strategy serves you.

Lesson 7: The Venture or Vulture Capitalists.

Create a strategy that fits with a VC criteria, learn how to select VC firm, and what to expect in the process.


Module IV - Leveraged Funding.

Lesson 8: Debt.

Back funding with some form of collateral or insurance, and have clear expectation based on historic revenues. Learn how to balance a combination of collateral, cash flow, and risks; find local allies, and use the various forms of debt to grow your firm.

Module V. The Final Details

Manage the “pink” effect: income gap (women are seen as less valuable than men), purchase gap (women are charged more than men for services and products), and feedback gap (women receive less valuable feedback than men).

Lesson 9: Valuation and Negotiation with Ease.

Validate your points and highlight the strengths of your deal, diminish risks, and facilitate the negotiation process, managing rejection and disparate suggestions.

Lesson 10: Crafting a Funding Strategy.

Avoid traps, select and close on the best funding option/s for your current situation and align the different elements of the funding process.

All of our classes are online and structured in smaller easy to digest chunks of information. We meet once a week to discuss the class but you have documents, simulations, and presentations to use on your own time, and at your own pace.

Tested and tested

I loved the lectures, the discussions, the guest speakers, doing the exercises, but what made a HUGE difference was a discovery of the Impostor Syndrome. I got rid of it, and my business skyrocketed.
Fe Bailey - Guaoo Creative Studio - Hawaii

This is a Program for Women, made by Women. We share common interests, opportunities, and challenges, and we can be very open about it. I love our mentoring sessions and the sense of community.
Maica Gil - Heroikka - US/Spain

I fully support this program, it takes the guessing out of the doing, and covers so many ways of funding. I am proud to be amongst the supporters of this program. 
Vanessa Del Acqua - Temperies - Argentina/USA

I always thought I had to get into debt myself, with this program, I learned to use many other ways to get funded, this is a valuable concept in an environment when most entrepreneurs opt to go for pre-seed funding in California.
Update: I've managed to fund my company, and I'm turning a book into a movie!
Conchita Ferri  - Caroami - California

This is the missing piece of the entrepreneurial puzzle, the perfect complement to Steve Blank and Eric Ries’ Startup books. It’s quite refreshing because quite often you read all about how someone was awesome and their ‘glory days’ type stories rather than ‘I made a mistake once, here’s what you can do to avoid it in case you’re making that same mistake too’.

Angela Han - SharpGrowth - Australia

Evaluar las necesidades de financiamiento para mis próximos seis meses y reducir mis costos por etapas, me ayudó a generar una mejor planificación.
"I was able to create an actionable plan in stages. The coaching sessions and support from all over the world is priceless"
Yurani Sandoval - Single Parent Power - Washington, DC
Women Get Funded is a
Program of the
Wealthing ® Institute

© 2020 Alicia Castillo Holley

All rights reserved