Women Get Funded, when they know HOW​​
The most common mistake I see in women seeking funding is to consider funding as a series of unconnected events.  (Actually that is no different for men) 

Get my special report "How to Craft a Funding Strategy"
... ​​​​​​​and stop thinking that there is something wrong with you, with your business, and with OUR gender!
*Privacy pledge: Will never sell, rent, or share in any way, shape or form your information, and you can remove yourself from our database anytime, NQA. 
This Program is for Women who Want to Learn How to:

1.     Develop an actionable plan:

  • Think, act, and talk to get funded
  • Make funding needs disappear without reducing the value of your ownership
  • Leverage on the power of family, friends, crowds, and sponsors
  • Create irresistible propositions for partnerships
  • Impress angel investors and venture capitalists
  • Use lenders and other people’s money to expand your impact
  • Understand equity funding from founders to the stock market 
  • Feel energized and in control of your funding process
  • Choose from any combination of 30+ funding options to create a combination that works for you, and for your business.

2.     Avoid giving up too much of your company to investors who don’t share your values.

3.     Have funds to pay yourself, your employees and your suppliers, what you are worth.

4.     Increase your impact, become a leader in your industry, and a role model for others.

5.     Become a business owner, and reap the rewards of your hard work in the future. 


Developed for Women by Women

Tired of the negative narrative about women’s access to capital, and as a living proof that women do get funded, I embarked into this journey to change the numbers in the best way: by lifting the bar for women entrepreneurs.

I cannot possible fund all of the great companies women led but I certainly can give them what I learnt getting funded and funding companies.
I got FUNDED and I FUND companies now

Before you discount me (like most people discount women):

  • I’m a Silicon Valley Angel Investor and have a PhD in finance and entrepreneurship from UWA (Australia).

  • I’ve raised funds in 5 countries, including Chile’s first seed capital fund in 2000 (and no, I’m not Chilean, I didn’t have a father, husband, brother or son in the industry).

  • I’ve written books about funding and spoken around the world (and I mean it: Americas, Asia, Australia, Europe, Eastern Europe, and the Middle East).

  • I’ve invested in over 20 companies, most of them in Silicon Valley, and I’m a member of a fantastic Angel Investor’s Group.

"The Biggest Challenge Women face when raising capital is not discrimination, it is their ignorance about Funding"

The Women Get Funded Program

Module I -  The Core Competencies

Seeking funds is a very stressful process, and the perception that women have more difficulty accessing capital needs to be addressed. We begin the program establishing a solid foundation of confidence and competence, so the process is more enjoyable and does not disempower women.

Lesson 1: Set the Intention and Confidence to get FUNDED 

Raising funds is always difficult. Women are less trained to receive blunt feedback and use it to improve their request. In this lesson, you will learn how to create a strong inner locus of control to navigate through the difficulties of fund raising, have an elegant way out, and take rejection as suggestions for improvement, so the process is enjoyable and self-nurturing.

Lesson 2: Understand your funding NEEDS

Defining funding needs is challenging. Women tend to request less funds than they need damaging their chances of success, and lowering the valuation of their firms. In this lesson, you will learn how to translate operational and investment needs for cash into needs for resources, so you can balance your strategic model according to your specific needs and the constrains of each specific funding source, so you become more fundable.

Module II - Unconventional Funding.

This type of funding is called ‘bootstrapping’ in academic research. It makes funding needs disappear, and is fairly common in startups. Unfunding can lead to a lower ‘book’ value of the equity, so it needs to be used wisely.

Lesson 3: Unfunding, making funding needs disappear.

Shifting the needs for cash to the need for resources opens new ways of getting things done.  Women are usually skilled at this through their roles, yet fail to capture the value created. In this session, you will learn how to use creativity to reduce your funding needs whilst increasing your company’s value, AND your equity.

Lesson 4: Leveraging the Power of Crowds.

Tapping in the strength of a large network with limited resources provides new avenues of funding for weak ties.  Women are less prone to ask and receive funding this way because they tap on their strong ties. In this session, you will learn how to create a valuable proposition, vet your supporters for funding, and create a milestone plan and take advantage of customer’s feedback and new regulations.

Module III - Emotional Funding.

This type of funding expects rewards but does not require a collateral and is more flexible than debt funding.  These funders will share some of the risk and rewards of the company.

Lesson 5: Founders, Family, and Friends. Women fund around 55.5% of their needs vs General population – 63%.

The first funders of any organization are Founders, Family and Friends, they take the initial risk of understanding what need of the market the organization solves. Women usually have less resources (cash, experience, network) to ramp up the steep learning curve.  In this session, you will learn how to create a milestone-based plan to de-risk your company, leverage on other’s resources, avoid emotional battles, and nurture healthy social/commercial human relationships.

Lesson 6: Small Short-term (Angels) or Long-term (Partners) Investors.

Other sources of early funding include weak ties that are used to funding new or young ventures, these are either Angel Investors or Equity Partners.  In both cases, they invest their own money. Angel Investors seek to have a temporary ownership of the equity and evaluate their return in the increased value of their equity. Equity Partners have a long-term horizon and evaluate their return in dividends. The differences in these types of investors impact the strategy of the firm, and viceversa. In this session, you will learn how to decide which type of investor meets your vision, and how to find, evaluate and close deals –or not- with them.

Lesson 7: The Venture or Vulture Capitalists.

The most professional and fast-tracking type of equity investment, Venture Capital has a dual good/bad reputation. Only 1% of companies receive any form of Venture Capital, so this type of funding is not recorded in evaluations of funding.  15% of companies that received VC funding have a woman on the executive team, and 2.7% have a woman as CEO.  In this session, you will learn how to create a strategy that fits with a VC criteria, how to select VC firm, and what to expect in the process.


Module IV - Leveraged Funding.

Lesson 8: Debt.

Leveraged funding involves backing up funds with some form of collateral or insurance. Women fund around 22% through debt vs 25% for the general population. Debt has very strict and specific criteria that involves a careful combination of collateral, cash flow, and risks. In this session, you will learn how to balance these three conditioners of debt, find local allies, and use the various forms of debt to grow your firm.

Module V. The Final Details

Funding is fundamentally a human process. Despite knowing the different types of funding, and having the confidence to seek funding, the process itself involves a series of iterations. The “pink” effect seems to validate the difficulties that women face with regards to funding: the income gap (women are seen as less valuable than men), the purchase gap (women are charged more than men for services and products), and the feedback gap (women receive less valuable feedback than men). Yet, women and men are actively seeking ways to reduce this gap. 

Lesson 9: Valuation and Negotiation with Ease.  Focusing on data, you will learn how to validate your points and highlight the strengths of your deal, diminish risks, and facilitate the negotiation process. You will also learn how to receive feedback and use the tips from lesson 1 to keep you focused, clear, and energized through your funding process. A particularly important aspect of this session is how to managing rejection and disparate suggestions.

Lesson 10: Crafting a Funding Strategy. The funding process is dynamic and heavily influenced by the ecosystem. Developing a funding strategy helps you avoid traps, select and close on the best funding options for your current situation and align the different elements of the funding process. By doing this you maximize your learning and increase your funding options.

An investment of less than US$1000 that leads you to gain the competence and confidence to get FUNDED
​​​​​​​Would you rather be studying and learning how to access over 30 ways of funding your company, 
or would you rather listen to others talk about it, whether they've done it or not, 
or even worse, use your valuable time complaining or self-doubting your worth?  
An Extraordinary Value
At a fraction of the cost of a week in Silicon Valley
Join hundreds of Women Getting Funded
The Funding Process does not have to be painful. 
You will learn how to think, act, and talk to get funded
to run the company you want to run 
and earn the rewards you deserve for your hard work
Over 500 participants in 78 countries
 I loved the lectures, the discussions, the guest speakers, doing the exercises, but what made a HUGE difference was a discovery of the Impostor Syndrome. I got rid of it, and my business skyrocketed.
Fe Bailey - Guaoo Creative Studio - Hawaii
I always thought I had to get into debt myself, with this program, I learned to use many other ways to get funded, this is a valuable concept in an environment when most entrepreneurs opt to go for pre-seed funding in California.
Conchita Ferri  - Caroami - California
This is the perfect complement to any program on entrepreneurship. How will you fund your plan? Nobody asks this question, but here are the answers
Angela Han - SharpGrowth - Australia
Evaluar las necesidades de financiamiento para mis próximos seis meses y reducir mis costos por etapas, me ayudó a generar una mejor planificación. Las sesiones de coaching y el apoyo global de las otras participantes es insustituible. 
I was able to create an actionable plan in stages. The coaching sessions and support from all over the world is priceless.
Yurani Sandoval - Single Parent Power - Washington, DC
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