Learn How To Finance Your Business

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Discover the Three Best Kept Secrets of Funding

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You CAN Get Funded,
When You know HOW
If you are starting, growing, or supporting women-led companies, you need to know about funding
Business Owners
 Grow your Business
Hire Talent
Entrepreneurs
Gain Competence
Form a Team
Consultants/Investors
Provide Support
Explore Investing

Join The International Tribe
Over 1700 Participants in 78 Countries
Meet Our Founder
Dr. Alicia Castillo Holley
The Queen of Funding
  • Silicon Valley Angel Investor: 20+ companies.
  • Partner in 5 Venture Capital Funds.
  • Raised Millions in 5 countries.
  • Created Chile’s first Seed Capital Fund.
  • Published Author.
  • International speaker.
  • Board member, mentor, supporter of diverse teams.

PhD (UWA -Australia)
MBA (Babson College - USA)
MSci (UCV - Venezuela)
Agr Eng (UCV - Venezuela)

Dr. Alicia Castillo Holley
The Queen of Funding
  • Silicon Valley Angel Investor: 20+ companies.
  • Partner in 5 Venture Capital Funds.
  • Raised Millions in 5 countries.
  • Created Chile’s first Seed Capital Fund.
  • Published Author.
  • International speaker.
  • Board member, mentor, supporter of diverse teams.

PhD (UWA -Australia)
MBA (Babson College - USA)
MSci (UCV - Venezuela)
Agr Eng (UCV - Venezuela)

70 Days Program


Module I -  The Core Competencies

Gain Confidence and Competence. Learn how to think, talk, and act to get funded.

Lesson 1: Set the Intention and Confidence to get FUNDED 

Create a strong inner locus of control to navigate through the difficulties of fund raising, have an elegant way out, and take rejection as suggestions for improvement, so the process is enjoyable and self-nurturing.

Lesson 2: Understand your funding NEEDS

Translate operational and investment needs for cash into needs for resources, so you can balance your strategic model according to your specific needs and the constrains of each specific funding source, so you become more fundable.

Module II - Unconventional Funding.

Make funding needs disappear, without reducing the value of your company or your offers. 


Lesson 3: Unfunding, making funding needs disappear.

Use creativity and well defined methods to reduce your funding needs whilst increasing your company’s value, AND your equity.

Lesson 4: Leveraging the Power of Crowds.

Create a valuable proposition, vet your supporters for funding, and develop a milestone plan and take advantage of customer’s feedback and new regulations.


Module III - Emotional Funding.

Use investors that will  share some of the risk and rewards of the company.

Lesson 5: Founders, Family, and Friends. Women fund around 55.5% of their needs vs General population – 63%.

Create a milestone-based plan to de-risk your company, leverage on other’s resources, avoid emotional battles, and nurture healthy social/commercial human relationships from people that you love and who love you.

Lesson 6: Small Short-term (Angels) or Long-term (Partners) Investors.

Decide which type of investor  (Angels or Partners) meets your vision, and how to find, evaluate and close deals –or not- with them. Both of these investors have weak ties to you and invest their own money.  Angels seek growth and exits, Partners have a long-term horizon and evaluate their return in dividends. YOU CHOOSE which strategy serves you.

Lesson 7: The Venture or Vulture Capitalists.

Create a strategy that fits with a VC criteria, learn how to select VC firm, and what to expect in the process.

 

Module IV - Leveraged Funding.

Lesson 8: Debt.

Back funding with some form of collateral or insurance, and have clear expectation based on historic revenues. Learn how to balance a combination of collateral, cash flow, and risks; find local allies, and use the various forms of debt to grow your firm.


Module V. The Final Details

Manage the “pink” effect: income gap (women are seen as less valuable than men), purchase gap (women are charged more than men for services and products), and feedback gap (women receive less valuable feedback than men).

Lesson 9: Valuation and Negotiation with Ease.

Validate your points and highlight the strengths of your deal, diminish risks, and facilitate the negotiation process, managing rejection and disparate suggestions.

Lesson 10: Crafting a Funding Strategy.

Avoid traps, select and close on the best funding option/s for your current situation and align the different elements of the funding process.


All of our classes are online and structured in smaller easy to digest chunks of information. We meet once a week to discuss the class but you have documents, simulations, and presentations to use on your own time, and at your own pace.



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Tried, Tested and Succeeded

I loved the lectures, the discussions, the guest speakers, doing the exercises, but what made a HUGE difference was a discovery of the Impostor Syndrome. I got rid of it, and my business skyrocketed.
Fe Bailey - Guaoo Creative Studio - Hawaii

This is a Program for Women, made by Women. We share common interests, opportunities, and challenges, and we can be very open about it. I love our mentoring sessions and the sense of community.
Maica Gil - Heroikka - US/Spain

I fully support this program, it takes the guessing out of the doing, and covers so many ways of funding. I am proud to be amongst the supporters of this program. 
Vanessa Del Acqua - Temperies - Argentina/USA

I always thought I had to get into debt myself, with this program, I learned to use many other ways to get funded, this is a valuable concept in an environment when most entrepreneurs opt to go for pre-seed funding in California.
Update: I've managed to fund my company, and I'm turning a book into a movie!
Conchita Ferri  - Caroami - California

This is the missing piece of the entrepreneurial puzzle, the perfect complement to Steve Blank and Eric Ries’ Startup books. It’s quite refreshing because quite often you read all about how someone was awesome and their ‘glory days’ type stories rather than ‘I made a mistake once, here’s what you can do to avoid it in case you’re making that same mistake too’.

Angela Han - SharpGrowth - Australia

Evaluar las necesidades de financiamiento para mis próximos seis meses y reducir mis costos por etapas, me ayudó a generar una mejor planificación.
"I was able to create an actionable plan in stages. The coaching sessions and support from all over the world is priceless"
Yurani Sandoval - Single Parent Power - Washington, DC
Women Get Funded is a
Program of the
Wealthing ® Institute

© 2020 Alicia Castillo Holley

All rights reserved 
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